Tru-Test supreme winner at the International Business Awards

Tru-Test supreme winner at the International Business Awards

Agri-tech company Tru-Test last night took home this year’s Supreme Award at the New Zealand International Business Awards.

It wasn’t an easy decision for the judging panel and they awarded a Special Commendation to Christchurch company ARANZ Geo - the first time in the history of the Awards that such a gesture has been made.

Tru-Test, who also took out the ‘ANZ Best Business Operating Internationally – Over $50million’ category, is a leading manufacturer of livestock scales, electronic identification products and milk metering equipment. It has a global network that spans the agricultural and security sectors in more than 100 countries. Over the past three years, the company has released 20 new products specifically aimed at expanding its position in overseas markets.

The judges say Tru-Test is a leading example of the country’s agritech industry, displaying a high degree of innovation and deep understanding of customers and channels, while ensuring the brand is represented and positioned correctly across different countries. “Its broad and diverse geographic presence and strategic outlook, together with its active and ongoing merger and acquisition activities, are equally valuable assets,” they said.

ARANZ Geo, developer of 3D geological modelling solutions for the mining, hydrogeology and geothermal industries, also took home the award for the ‘ANZ Best Business Operating Internationally – Under $10million’ category. Two years on from embarking on an aggressive three-year strategic plan, the company’s revenues, profitability and market share have grown 300% with further growth on target for year three. Its software licence numbers have tripled to 934, with user numbers in the thousands.

“No other company is making similar software and after considerable scepticism ARANZ has now sold to all major global miners…its discipline speaks of a much bigger company and its Fort Knox client list is testament to that discipline. Its transformation has been nothing short of incredible,” the judges said about ARANZ Geo’s success.

Other New Zealand businesses recognised for exemplifying that passion and vision include Gentrack, Buckley Systems, and Auckland UniServices, with The New Zealand Merino Company and JUCY joint winners in their category.

NZTE Chief Executive Peter Chrisp said this year’s winners showcase the prized can-do attitude that enables the internationalisation of business, and ultimately, the growth of New Zealand’s economy.

“Although Tru-test is already a leading manufacturer of livestock scales, electronic identification products and milk metering equipment, the company is constantly striving for growth and innovation and continues to invest in the development of new products. Constantly pushing the boundaries is an extremely valuable trait and it’s one Tru-Test and many other winners tonight have demonstrated.

“Growing a business is also about identifying market opportunities and having the strategic nous to pursue those opportunities, something ARANZ Geo has epitomised with its move into markets such as North and South America, South Africa, Europe, and Australia.”

"As the Strategic Partner for the New Zealand International Business Awards, ANZ is proud to recognise and celebrate our leading international businesses and the role they play in building a successful export sector. Their success creates jobs and growth in the New Zealand economy and delivers for their stakeholders,” said David Green, Managing Director Institutional at ANZ New Zealand. "This year's winners are world-class businesses and business leaders that have generated innovative ideas, identified market opportunities, through a commitment and skill that has carried them through to success on the global stage. In doing so they embody the outstanding qualities needed to compete and win in offshore markets, and provide an example for other businesses that aspire to international growth.”

The Awards, run by New Zealand Trade and Enterprise (NZTE) and Strategic Partner ANZ, were presented at a ceremony at the Langham Hotel in Auckland last night. NZTE also announced that the 2014 edition of the awards will include a new category - He Kai Kei Aku Ringa - to celebrate Maori excellence in exporting.

The full list of winners is below.


Tru-Test Group


ARANZ Geo Ltd                                    

ANZ Best Business Operating Internationally

Under $10million: ARANZ Geo Ltd          

$10m-$50million: Gentrack

Over $50million: Tru-Test Group       



Callaghan Innovation International Success through the Application of Innovation

Buckley Systems Ltd                  

James & Wells Best Commercialisation of Intellectual Property in International Business

Auckland UniServices Ltd                      

AUT Business School Most Innovative Business Model in International Business

Joint winner: JUCY and The New Zealand Merino Company

Best Use of Design in International Business

3i Innovation Ltd                                                              


KPMG Outstanding International Business Leader

Brett Hewlett, CEO, Comvita

KPMG Leader: Outstanding Contribution to International Business

John Brakenridge, CEO, The New Zealand Merino Company Limited

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).