What Gen Y wants: Business innovation and collaboration

What Gen Y wants: Business innovation and collaboration

More than ever, we're seeking to work for organisations that align with our values. And who doesn't want to work for a forward-thinking company?

The global Deloitte Millennial Survey released this week in Switzerland surveyed degree-educated and full-time employed millennials (defined as those born from January 1982 onwards) in 16 countries around the world to gauge their feelings on innovation in business.

While over three-quarters of business leaders believe innovation is essential for business growth, only a quarter of Gen Y-ers think enough is being done to encourage innovation in the workplace. The hurdles? Few are perceived to encourage idea generation and creativity, particularly among the lower ranks.

Millennials consider the technology and media sector to be the most innovative and those in China and Malaysia are the most confident about the positive role of business innovation.

They also overwhelmingly feel it's acceptable to profit from social innovation. Those in the BRIC economies were most likely to agree, while those in South Korea, Singapore, and the US were more likely to disagree.

And the general consensus is that direct competition is not the way to creating solutions to society's biggest challenge - rather, inter-business collaboration is most likely to succeed. Collaboration with government, universities and other non-commercial organisations is also considered a viable route.

More findings below (click to enlarge): 

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