Fast Company’s Rae Ann Fera delves into the mind of creativity and innovation thinker Sir Ken Robinson and discovers why ”creative industries” is a dirty word.
"Creativity is not some exotic, optional extra," says the author of Out of Minds: Learning to be Creative. "It's a strategic issue."
Sir Ken Robinson is among the world's elite thinkers when it comes to creativity and innovation. The author of Out of Minds: Learning to be Creative, a 10th anniversary edition of which was published in March, and The Element: How Finding Your Passion Changes Everything, Robinson has dedicated much of his professional life to helping governments, educational systems and businesses understand that creativity is not a fanciful luxury.
"Creativity is not some exotic, optional extra. It's a strategic issue," said Robinson while in Cannes where he was invited to speak about the necessity for creativity in innovation. "So what people are faced with is having to think very different about how to run organizations."
Here Robinson talks about making creativity a priority, his disdain for the term creative industries, leadership from the middle, and why in times of economic crisis creativity is an urgent imperative.
I’ve always believed that we all have these immense natural talents—we don't all know what they are and we have to discover them. Very often organizations are inflexible because there is too little communication between functions; they are too segregated. A lot of people in organizations are disengaged—there's a lot of research to show that. They turn part of themselves off when they get to work.
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