It’s a pretty decent chunk of change – at least as Unleashed CEO Gareth Berry tells it. “We have been building our core product and markets for eight years now and the markets around the globe are really starting to embrace cloud based applications,” says Berry. “We can see the amazing traction for ‘best in class’ systems like Unleashed being adopted around the globe now, and we are truly grateful to be the system of record that is powering these amazing wholesale, distribution and manufacturing businesses.”

Globally, Unleashed estimates there are more than five million wholesaler-distributors and manufacturers that they could be the ‘system of record’ for. Translation: they think they have a customer base of more than five million people they can sell their product to.

And Berry thinks that potential customer base will only expand. “The adoption of cloud-based systems on a global scale is only just starting to take off. New Zealand and Australian markets have been early adopters of cloud-based software solutions.

“However, we also see big opportunities in the United Kingdom and the United States markets where businesses are starting to migrate and adopt best-in-breed component solutions to run their businesses.  This presents an amazing opportunity for us, with a substantial amount of growth in our businesses forecast to come from the Northern Hemisphere over the next few years.”

The investment funds will go towards fuelling the development of next-generation inventory management software and support the global growth of Unleashed.

Currently, Unleashed has customers in more than 88 countries around the world. Many of those customers are in the wholesale, distribution and manufacturing sectors.

Unleashed has been recognised in the Deloitte Technology Asia Pacific Fast 500 for the last three years in a row. They were also mentioned in The Huffington Post as one of the top 10 small business tools globally.