The year that was...

The year that was...
It was the year of Dotcom, Vend, the GCSB and crowdfunding.

It was the year of Dotcom, Vend, the GCSB and crowdfunding. Oh, and editorial rants...


Editor Hazel got up on her soapbox, calling for a ceasefire on the senseless Auckland hate and penning what's still our most-read post of the year - a takedown of the once-great Kathmandu.


​Sebastian Hallum Clarke, the 15-year-old who built an app to tackle a problem that the likes of Dropbox and Google haven't solved, single-handedly made us all wonder what we'd done with our lives so far.

On the ranty front, Simone McCallum laid out why loyalty cards don't work, and Hazel chimed in again with 'You're the editor of Idealog? But don't you know that print is dead?'


Fonterra polarised the nation with its new milk bottles.

My Food Bag did the same, sparking a debate about PR and social media.

And our editor proclaimed that bad PR is killing (metaphorical) fluffy kittens.


After flaring briefly into life and dying out just as quickly last year, Wheedle rose from the ashes once again.

Meanwhile, Samsung saw fit to feature some of our wild beaches in a new ad campaign.


​Vend proved it can do no wrong, raising $8 million for its global expansion (and subsequently hiring away our tech editor...)

But before he defected, Sim Ahmed interviewed a bunch of Chromacon artists.


​Google tested an internet network of balloons in New Zealand and the web went nuts.

The GCSB ugliness also penetrated our collective consciousness. Welp.


Lorem Ipsum out, Pahu in. Maori Language Week FTW!

We met Roger Dennis, the man with a plan to transform Christchurch into a smart city.

Amy Palamountain forcefully rejected the computer programmer stereotype.

And Paula Browning argued that the big four GAFA companies are killing creativity.


A Taupo entrepreneur kicked ugly lycra to the kerb and reinvented sportswear (hallelujah).

Still on the fashion front, some of our top creatives got behind these cool kicks for a good cause.

And we envisioned what Kim Dotcom's Pinterest page would look like.


KEA found that expats are increasingly feeling the pull of 'brand New Zealand'. 

​Auckland got the world's first 'can for a coffee' pop-up cafe (in Grey Lynn, of course).

A Kiwi brand marketed its sneakers by destroying them - and filming the process.

Annette Kendall dug into the underlying bias against local entrepreneurship.


Awards season! There were our very own Innovators Awards and the equally kickass Best Awards.

Kim Dotcom hit the news again when Eleanor Catton's Man Booker Prize winning novel The Luminaries was made available from Mega.

And our editor called out Westpac (and Stuff) for failing feminism.


A team at Otago University got together to hack a textbook. Props.

Kickstarter launched in New Zealand, and all kinds of zany campaigns came out of the woodwork...

​Taxi ordering app Zoomy hit the market and blew up, while another app, Garden Genie, took out Auckland Startup Weekend.

And we were all horrified by the childish, sexist behaviour of our politicians.


​Auckland student Raphaela Rose won an award for her satirical design project, Sex(uality) and the City: Counteracting the cock-ups of Auckland’s mainstrip.

Michael Smythe dished on the five worst kinds of bosses to work for (and you can enter to win a copy of his book here).

And finally, Linc Gasking tracked the fortunes of Kiwi startup Twingl and their brush with VC royalty - and extracted a few lessons for New Zealand busines entrepreneurs.

Still under the Idealog umbrella, we launched a couple of new initiatives: The Briefing, our research-focused arm for busy executives, and the Idealog Beverage Society, for the wine connoisseurs among you (it's not too late to pick up a few deals for your New Year celebrations...). 

On the print side of things, we scored a handful of gongs at the 2013 Magazine Awards, including magazine of the year editor of the year and best designer in the business/trade category. Plus we picked up some highly commended awards: best use of photography, best cover, and best journalist. Look out for our next issue in the new year, too - it's our big 50th issue and bound to be a cracker. 

That's it for us here at Idealog for 2013. We'll be resuming service as normal from January 13. See you on the other side!

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