Minimalist, organic, stylish – blended in small batches on Wellington’s bohemian Cuba Street, new artisanal skincare range Martina Organics ticks all the right boxes.
Named for founder Marta Maria Camara’s childhood nickname, the line is based on botanical oils from New Zealand and more exotic locales like Morocco, Japan, Africa and Israel.
Taking the business international is the logical next step for Camara, who's originally from Portugal, especially as there are already orders coming in from overseas.
In the meantime, though, she's focusing on getting Martina Organics into more boutique stores around the country and expanding the range to include moisturisers, masks, and exfoliators.
It's rare to find skincare that's 100 percent organic, she says.
"What a lot of people out there don't know is that marketers get away with claiming products are organic if they have one organic ingredient in the product, so people automatically assume that the product is all organic."
Camara's ethos is evident in the design and packaging of Martina Organics. The gender-neutral range is housed in unassuming glass bottles with minimal labeling, which can be easily peeled off so the bottle can be re-used for something else. The boxes are made from recycled paper, designed by Becca O'Shea.
"I love collecting beautiful vintage glass bottles, so I really wanted beautiful bottles with minimal branding so that its not intrusive in your bathroom or bedroom," she explains.
"I'm really not into pink fluffy overly girly things, and I find that a lot of skincare packaging out there isn't that visually appealing and lack any real style of edge."
Camara's training as a beauty therapist led her down this path. While working at Nature Unplugged in the early 2000s, she learned about ingredients such as camellia oil, argan oil, marula oil, and hemp seed oil.
Today, she also works one-on-one with customers to produce blends specific to their individual tastes and needs.
"We all have to think about the planet people, ignorance is not bliss. So I think that the demand is increasing and more people want to do their bit to help, and of course feel healthier and happy at the same time."
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.