As emails go, it's hard to beat getting a message from a stranger who wants to give you money (and we don't mean those fake lottery emails). But that's how Flossie founder Jenene Crossan was introduced to latest investors Helena and Stuart McMullin, the owners and founders of Hell Pizza.
The McMullins heard Crossan speak at an investment evening and, suitably impressed, off the back of that fired off an email to Crossan.
The exact amount of their investment remains under wraps but is part of a series A round worth $500,000.
Other investors include Mike Carden and Pete Weaver, formerly of Sonar6, and Flossie also received a grant from Callaghan Innovation. Crossan remains the majority shareholder.
Flossie lets salons sell quiet-time appointments at a discount (taking a commission on each sale) and currently has 149 on board as members. Every business has to be recommended by two people before it's approved.
Crossan says the aim is to ramp that up to 600 within six months and that there's a "huge waiting list" for signups.
That's why 2014 will be all about improving the back-end technology.
"The key one is creating automated onboarding, making it really easy for salons to get onto the site," she says.
Streamlining that process, getting rid of a "convoluted" and old school spreadsheet system in favour of something more akin to LinkedIn profiles will better place Flossie.com to scale beyond New Zealand.