5 minutes with ... Rosie Addison

5 minutes with ... Rosie Addison
Idealog has a quick chat with Rosie Addison creator of Jafa Homes, a web resource for Aucklanders buying and selling property.

The idea for Jafa Homes came completely out of the blue. It occurred to me that there was no go-to website for Aucklanders buying and selling property – and I was only thinking about the website as a free resource for people at that stage. It wasn’t until a few days days later that I thought I should offer people the ability to list properties with me.

It’s different from most real estate offerings because it’s exclusively for the Auckland property market. It’s not just a blog and it’s not just a place to advertise properties with a few articles thrown in. It’s also not just for real estate agents to advertise, but private sellers are more than welcome too. It’s for everyone, and it’s super affordable.

I also find the main real estate websites quite business-looking and facts-and-figuresy. That’s not a bad thing and there is definitely a place for those sites, but aesthetically, it’s just not my cup of tea and I feel the industry needs a fresh approach.

Before Jafa Homes, I was a piano teacher, a secretary, a sales person and have run my own online marketing and web design business.

I ended up somehow dealing with three bank managers when setting up my business account and all three of them said it was the most exciting and comprehensive business plan they had seen in a long time. That kind of encouragement is exactly what you need when starting out!

Outside of the Jafa Homes world, I run around after my one-year-old and three-year-old boys (actual running). I listen to loads of podcasts, read heaps of articles and also try my best to keep my personal blog,, up to date.

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