Most people can think of a lot of things they’d rather do than hear people talk about how good their night sleep was, but bed manufacturers Sealy Posturepedic want exactly that. And they’re willing to pay handsomely for it.
In a marketing campaign to promote their latest bed, Sealy is searching for a ‘sleep ambassador’. The winning candidate will spend September dozing in their newest Posturepedic bed (with Wallace Cotton linen), while browsing on their new iPad and resting comfortably in the knowledge their time is worth $100 a night.
Nine finalists will be selected by a judging panel, from which an ultimate winner will be selected by public vote. After that, the winner will keep a sleep journal during September, provide product feedback and blog about their experience.
If you’re a champion sleeper, and no doubt that’s a lot of you, enter on Sealy’s website before August 12.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.