Nike has launched a new app that helps designers and consumers alike make informed decisions through an easy-to-use, interactive tool which compares the environmental impact of various materials.
MAKING uses data from the Nike Materials Sustainability Index, a database put together over seven years of research and analysis, to rank materials used in apparel on the four environmental impact areas of water, chemistry, energy and waste.
“Innovation is in Nike’s DNA, and sustainability is an integral part of Nike’s design process,” said Lee Holman, Nike VP of Apparel Design. “We’ve created the MAKING app to empower any designer around the world to make better materials choices in the initial stages of the innovation process to ultimately create products that are better for consumers and better for the planet.”
The app gives a material a mark out of 50 for its environmental impact (the higher being the better) as well as providing information on whether the material uses recyclable or organic content.
Nike collaborated with the London College of Fashion during the development of the app to ensure the data was effectively presented and easy to understand.
It hopes the app will make the fashion industry more aware that there is a carbon footprint associated with all materials and encourage companies to reduce its toll on the environment wherever possible.
MAKING is available to download for free via the Apple iTunes Store.