Confused consumers and recycling companies have been reassured by Fonterra that Anchor’s new lightproof bottles are in fact 100 percent recyclable and part of a fully closed loop recycling system within New Zealand.
Since Anchor changed their packaging earlier this year there have been a number of complaints from consumers and recycling companies who say they were not consulted by Fonterra in regards to the recyclability of the new bottles. Some collectors initially left bottles on the side of the road because they weren’t sure that the triple-layer bottles could be recycled.
Anchor Group marketing manager Craig Irwin says despite the confusion, the lightproof bottles have always been recyclable and the company is working with the recycling community to ensure it is aware of the potentially high returns it can receive from manufacturers here in New Zealand.
Irwin says recycled Anchor products are used in the manufacture of products for Astron, Rural Direct, Cosmec and Replas. New food composting system Hungry Bin, four of which have been recently installed in Ponsonby Central, contain 25 percent recycled Anchor material.
Anchor will host the first of a four-monthly forum in October for recycling collectors, separators, product manufacturers and materials experts. The forum’s aim is to foster collaboration and identify opportunities for increased use of recycled content in products manufactured here in New Zealand.
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