Earlier this year, the University of Engineering and Technology (UTEC) in Lima, Peru, teamed up with DraftFCB for a campaign to attract students.
The result of this partnership was a water-generating billboard that has been supplying thousands of litres of drinking water each month to a city that receives annual precipitation of only half an inch per year.
Apparently, UTEC received an increase of 28 percent in applications as a result of the campaign.
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