Thirteen New Zealand exporting companies taken on a business trip to India by ANZ last month have forged key partnerships with prospective buyers, suppliers and customers in the subcontinent.
Sunil Kaushal, ANZ Head of India Relations, says the opportunities for New Zealand exporters in India are enormous but in order to capitalise on the demand the business must have "a good understanding of India, great relationships with business partners, and a sound knowledge of the products Indians want to buy".
The Kiwi businesses, which included meat, dairy, wine, fruit and juice exporters, attended 109 meetings and several workshops over an eight-day period.
Mr Kaushal says the business trip was a huge success for those who took part: "Already the new connections have paid off for several customers, who have secured new orders for their produce, while others built relationships that are expected to lead to more export orders."
Heath WIlkins of Birdhurst Ltd/Golden Bay Fruit Ltd doubled the number of containers of apples he exports to the Indian market through establishing new contacts and cementing relationships with existing ones.
India's rapidly growing middle class is now at 560 million and there has been a spike in demand for protein and specialty foods. ANZ says it will continue to use its networks to help New Zealand businesses expand throughout the world.
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