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Video: the future of online advertising

The online advertising model is still struggling to find its feet, and with stats like 'you're more likely to survive a plane crash than click on a banner ad' doing the rounds, discussion around the future of digital ads is running hot.

The online advertising model is still struggling to find its feet, and with stats like 'you're more likely to survive a plane crash than click on a banner ad' doing the rounds, discussion around the future of digital ads is running hot.

Cameron Yuill of tablet advertising platform AdGent Digital reckons that since the future is mobile, video is the future of online advertising.

Among his arguments in a post on Venturebeat this week are:

  • Consumers love video; not just cat MEMEs, but original content. And they watch a lot of video online

  • After 60 years of television we have learned to watch the ads to get to the content. Yes, we know you want to get to your show, but often the ads are entertaining, visual and mercifully brief – and getting more interactive by the day.

  • Tablets & smart phones make watching video easy in the bedroom, train, couch, park bench, and, ahem, bathroom.


Do you agree?

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