South Korean electronics giant Samsung has used a portion of its enormous ad budget (more than $4 billion was reportedly spent across the company last year) to film a TVC in New Zealand, featuring in its latest global ad campaign.
Filmed at Bethells Beach in Auckland, the video shows a stampede of elves, Maori warriors, gangsters, sled dogs and fearsome cheerleaders – all sequestered to help Samsung sell its new Smart TV technology.
The video (called 'Charge') is directed by Romain Gravas for Somesuch & Co, while the creative comes from Chi & Partners.
This post originally appeared on StopPress
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