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Infographic: How other companies do social media

Infographic: How other companies do social media
How do you make use of social media, and how are your social media efforts staffed?

Ever wondered how other companies measure social media effectiveness or how well resourced they are? Here's one infographic that attempts to shed light on the matter.

While these are for US companies, some of the findings are likely to be universal, such as the common obstacles to making social part of the marketing/communications mix and goals for social campaigns.

How do you make use of social media, and how are your social media efforts staffed?

(via Ragan.com)

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