Protecting the ability to commercialise its developments is crucial for HamiltonJet, a Christchurch-based company that’s competing with some of the world’s most well-known engineering giants
In the early 1950s, Sir William Hamilton began tinkering with marine waterjets. HamiltonJet, the company he founded, now designs, builds and markets marine waterjet propulsion and vessel-control systems for ships up to 70 metres long. Its products are used in security, rescue and offshore supply vessels, passenger ferries, yachts, and offshore wind farm support boats.
From humble beginnings on the rivers of the Mackenzie Country, HamiltonJet has grown into an innovative global business with product development and manufacturing in Christchurch and sales offices and distributors in over 60 countries.
Naturally, its investment in R&D and product development is significant, and its strong focus on innovation means having a robust intellectual property strategy vital. HamiltonJet has had a longstanding relationship with intellectual property specialists AJ Park.
AJ Park partner Greg West-Walker says a patent-dispute experience in the 1990s made HamiltonJet realise it needed to take a more sophisticated approach to its IP strategy.
“We worked with them for months looking at their development processes to create the best IP strategy,” he says. “Having a thought-through IP strategy that fits your business is important. In a competitive industry, it’s not about developing ideas in isolation. Other companies are likely to be doing similar things and heading in the same direction.”
The focus became on ensuring HamiltonJet could take the technology it had developed to market without clashing with its competitors – something West-Walker says New Zealand companies often get wrong. The challenges HamiltonJet faces are common to Kiwi technology exporters trying to keep up with their multinational competitors.
“HamiltonJet’s market is international and its competitors include major Northern Hemisphere companies such as Rolls Royce and Wartsila that are very IP savvy and will use the IP system to gain an advantage,” he says.
“You can’t play in that market unless you’re equally IP savvy – it’s like a chess game.”
In 2000, HamiltonJet had no current patents, with its earlier patents having expired. Philip Rae, HamiltonJet’s Technical Services Manager oversees the company’s R&D and product development and says that in the 1990s the focus was on expanding the waterjet range for larger vessels.
“Around 10 years ago the focus shifted to new technologies and features, particularly in electronic control systems, and we recognised the need to secure our ability to commercialise our own developments. We elected to do this through patenting ideas that had strategic value to us. We don’t waste money on IP that we don’t consider to be important to the future of our business.
“AJ Park helped us with wider strategies for protecting and managing IP and took much of the burden of developing initial patent specifications and managing our IP ‘briefcase’ away from the engineers and technical managers who were focussing on product development.”
The company now has about 20 current patents or applications pending. But success in this industry isn’t simply about protecting your innovations – it’s also about avoiding the costs and setbacks the come from infringing the technology being developed by others.
AJ Park patent attorney Michael Brown has a regular ‘patent watch’ in place for HamiltonJet, checking both here and overseas on the applications other companies are filing.
“It’s an early warning system to try and minimise the likelihood of getting blindsided,” says Brown. “We do a lot of pre-emptive work for HamiltonJet so they have a good idea of what others are developing.”
Keeping close tabs on your competitors helps innovation-driven companies like HamiltonJet avoid legal expenses by unknowingly infringing others’ patents. It also means an expensive product development needn’t be scrapped completely but can be altered if necessary.
AJ Park has also been involved in the licensing and opposition processes on behalf of HamiltonJet, representing the company in a number of legal objections to competitor patents – all with positive outcomes.
Trade mark and copyright specialist Corinne Blumsky advises HamiltonJet on its trade mark issues. She says the company has chosen to keep this aspect of its intellectual property simple by focusing on its main brand and protecting the stylised ‘J’ of its company logo with the words ‘HAMILTON JET’ in its key markets.
“HamiltonJet has invested a lot in protecting various aspects of its innovations by patents but has kept its trade mark strategy clean and simple. It does not have a multiple brand strategy,” she says. “By using numbers to identify its accessories, it can avoid infringing on other companies’ trademarks and its customers don’t have to understand multiple brands.”
CFO Simon Boyd, who’s currently working with Blumsky, says AJ Park really understands HamiltonJet’s business.
“We’re still a fairly small company so we need cost-effective solutions. AJ Park recognise that and have been good at helping us invest wisely in our IP protection.”
Philip Rae is also pleased with the work AJ Park has done for HamiltonJet.
“They’ve navigated us through the entire IP process and provided sound advice around licensing, opposition and infringement issues,” he says. “AJ Park are extremely professional, personable and very easy to work with. We’re impressed with their ability to understand the engineering fundamentals.”
Christchurch-based engineering firm HamiltonJet designs and manufactures marine waterjet propulsion systems. It competes with large multinational organisations and relies on intellectual property experts AJ Park for sound advice on patents, trade mark issues and intellectual property strategy.
To find out more, contact AJ Park
0800 257 275
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.