New kid on the flavoured water block, Water Buddies, is about to launch into more than 2000 outlets across Australia next month, marking the first step in its global strategy – and its shift into the multi-million dollar tier despite being just six months old.
Water Buddies hit the market last October locally and yesterday announced it had been accepted across all 880 Woolworths stores across the Tasman, backed up by a distribution agreement between parent company MMC Tradelink Ltd and Menora Foods, an Australian food marketing and distribution business.
“We are thrilled to have secured the Water Buddies brand for the Australian market. Retailers are always looking for clever value-driven products to grow their categories. MMC Tradelink Ltd are an innovative family company doing great things for kids," said Menora Foods assistant managing director Sam Schachna.
The Water Buddies story is a familiar one: entrepreneur fails to find a suitable product for his or her needs on the market, and sets out to fill the gap.
That's how Water Buddies creator and MMC Tradelink managing director Sian Leonard decided to create a low sugar flavoured water for children, involving her own offspring in the development and design process.
She says the expansion into Australia is the first step towards the company’s goal of making Water Buddies a global brand.
“Our fast growth into the Australian market is a real game-changer for our business and propels us into a multi-million dollar operation overnight,” she said.
“We are still in negotiations with other large grocery and corporate fuel banners both here and in Australia and anticipate further growth announcements in the coming weeks."
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.