Setting the bar for TV ratings for the entire year, Lance Armstrong's much-anticipated interview with Oprah Winfrey made for hashtag gold (#Doprah, #LiveWrong, #LieStrong ...) and closer to home, spawned a zeitgeisty ad from Pak 'n Save, complete with stickman and bad grammar.
And not long after the 'Doprah' interview, Armstrong's 'What am I on?' ad for Nike resurfaced with a vengeance.
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