All in a Timely manner

Timely is one to watch, taking on GenBook, Schedulicity and BookFresh at their own game.
timely appointment booking system

A few months ago we featured online booking company Ezybook, which has been met with great success. It seems Ezybook isn’t the only local player in the space – Timely is taking it on, along with established international companies such as GenBook, Schedulicity and BookFresh.

Ryan Baker and his co-founder Andrew Schofield have more than a decade of experience building online booking tools.

“So we decided to do something about it,” Baker says.

The pair founded a similar website,, which was acquired by TradeMe in 2010.

“We looked at the services space a couple of years ago and saw it was not well serviced with a quality appointment booking system. Our plan is to out-execute the competition with world-class software.”

Schofield and Baker started building Timely in March and launched it in July. Now they’re a Xero add-on partner and working closely with that company.

“Quality software in an ecosystem model is the future and the guys at Xero love Timely,” Baker says.

They've also announced integration with Vend, enabling customers to add in point-of-sale capabilities, and say feedback so far has been great.

“Including a lot of interest from people using other systems, including Ezybook.”

Timely is based on a slick calendar functionality that makes it simple to drag and drop appointments, set up recurring events, send text and email reminders to clients, filter for specific locations and staff, view pending appointments, see notifications and sync with Microsoft Outlook, Google Calendar or Apple Calendar. Want to pencil-in, rebook, no-show, cancel or reschedule appointments, organise staff rosters and a customer database? Done. They'll even set you up with a free website if you don't already have one.

Timely was recently the global featured start-up on Microsoft BizSpark/TechNet, so it’s been fingered as one to watch.

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