PHDiQ is encouraging Kiwis to indulge their dreams of musical megalomania through the Lipton Ice Tea Summer Festival project, a Facebook app where users can create their own dream summer gig.
Consumers build their own festival on the bespoke app, select location, attractions, festival name and up to 10 bands they would ideally have play, and then market it to their friends - just like the real thing.
Fracture built the Facebook application, which integrates Spotify to provide a list of artists.
“We’re excited to be launching a unique game concept that hasn’t been done before on Facebook," says PHDiQ digital strategist, Mike Harland.
“Following last year’s award winning sLIPTONslide campaign [a massive 12-metre inflatable slide at festivals that sprayed a cooling mist over riders] we knew that we had to create something new, interesting and relevant to keep our digitally active target market engaged.”
U live presenters, Tim Lambourne and Matt Gibb, will be helping to promote the game and judge the virtual festivals. One winner will be selected and sent on an ultimate VIP experience for them and a friend to co-host the broadcast from Future Music in Sydney.