Flossie secures funding round from Sonar6 alumni

Beauty and health deals website has secured an undisclosed amount of capital in a funding round led by Mike Carden and Pete Weaver, formerly of Sonar6. 

The two have been appointed directors of the startup as a part of Flossie's second funding round, which closed on December 1.

Flossie was launched in February as a daily deals site for health and beauty products, reborn from the ashes of a content aggregator and ad network of the same name. Its founder and CEO Jenene Crossan bought the Flossie name, and describes the new site as an online vanity club with the goal of becoming the of the hair and beauty industry. 

Ten months after launching, Crossan says Flossie is still growing strongly. The site has around 10,000 users, and is adding 1,000 more each month. It has just under 100 business partners in New Zealand offering quiet-time appointments to Kiwi women.

Crossan says Carden and Weaver approached Flossie after investigating the New Zealand startup scene for potential investments.

"[Carden] asked Rod Drury [CEO of Xero] about what was happening in New Zealand. Rod told him to talk to me, and here we are," says Crossan.

Carden and Weaver's experience at Sonar6, which was purchased by Cornerstone OnDemand in March, brings the expertise Flossie needs to expand its operations overseas, says Crossan. Currently Flossie is only available in a handful of New Zealand regions, but Crossan says this won't be the case for long.

"We're completely all about gearing ourselves up to scale. We want to get offshore sooner rather than later," says Crossan.

The capital raised (which Crossan can't reveal due to a non-disclosure agreement) will go towards technology upgrades on the site, and resourcing further development. Currently Flossie has two development staff, and Crossan says it's already running at least one below what it needs.

Crossan says it's difficult to find skilled PHP developers in New Zealand, as the company has to compete with other Auckland-based startups like Vend.

The future for Flossie is building the site into a booking promotions and sales platform, but this will require developing APIs to connect to the different booking tools used by the beauty and hair industry. 

Crossan says there will be three additional funding rounds in the near future.

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).