Close

‘Swap a Ginger’ ad raises watchdog's ire

‘Swap a Ginger’ ad raises watchdog's ire
Remember that Hakanoa Ginger Beer ad calling for parents to swap their red-haired kids for a six pack of ginger beer?

Remember that Hakanoa Ginger Beer ad calling for parents to swap their red-haired kids for a six pack of ginger beer? The Advertising Standards Authority has deemed the posters socially irresponsible and discriminatory.

"Let's be honest; no one really wants a ginger," the ad read. "So if you've got one, bring it in and we'll swap it for something you really want, a delicious six pack of Hakanoa Ginger Beer." It also showed a woman merrily swigging from a ginger beer bottle while a red-haired child was left standing outside a dairy in the background.

As Kaleb Francis wrote back in August, the campaign backfired pretty spectacularly and has tones of Marc Ellis circa 2005.

The ASA ruled the ad was likely to cause serious and widespread offence and singled out red-headed children for ridicule.

hakanoa ginger beer red hair ad ruled offensive

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).