Independent Kiwi advertising and media agencies have banded together to gain greater representation in the sector under the umbrella of the Independent Agency Forum.
Spokesperson Garry Jordan of Lassoo Media and PR says it brings together more than 30 independent and locally owned agencies. There are four divisions representing Auckland, Wellington, the central North Island and the South Island.
“There has been an increase in small to medium sized local operators in the advertising landscape over recent years and the Forum has been established to work on common issues that impact these independent agencies.
“The Forum will also present a united front with media owners who continue to face unique challenges of their own in terms of competition and profitability,” said Jordan.
The Independent Agency Forum is fully endorsed by CAANZ, the wider communications industry body.
CAANZ chief Paul Head says independents are a vital part of the overall New Zealand communications scene and box well above their weight both locally and internationally in terms of awards.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.