Icebreaker is joining the world of online retail, launching an e-commerce store today with free shipping on purchases over $100.
“It’s no secret that online shopping is the fastest growing channel in retail today, with clothing showing some of the highest growth,” said founder and chief executive Jeremy Moon.
Its merino garments are categorised by Icebreaker’s core activities: outdoor/hike, snow sports, run/fitness and travel/lifestyle.
Icebreaker already offers online shopping in the US, Canada and Europe.
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