Small efforts can add up for big impact – and that's the philosophy behind the One Percent Collective, which launches in Wellington tomorrow with a charity gig at San Francisco Bath House.
New Zealand is one of the most generous countries in the world (in proportion to GDP) and the collective is centred around a charitable giving movement to urge Kiwis to donate 1 percent of their income.
“One Percent Collective will begin to create an evolution in the way we give, by changing the perception that we need to give a huge chunk of our income to make a difference. Many people believe they cannot afford to donate to charity or doubt that their individual donations will make a dent. One Percent Collective shows them that each donation adds up to make a whole heap of difference," says founder Pat Shepherd, a freelance photographer and designer, co-manager of charity SpinningTop and coordinator for the Litt