Close

Air NZ heads into Middle-earth territory

Air NZ heads into Middle-earth territory

Pointy ears, hairy feet, bushy beards and heavy armour – it's Middle-earth in mid air, or in other words, Air New Zealand's latest air safety video tapping into the cash cow that is The Hobbit.

Clocking in at four and a half minutes, it's a tad longer than its usual sketches, but perhaps worth it for Peter Jackson's cameo and the and the immortal line "Fly, you fools!"


Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).