QR codes have slowly started to infiltrate the local scene (see our story on how to use QR codes in your business), but it'd be a stretch at this stage to say they've rocked the marketing world. Enter Boxtcode, patent-pending smartphone technology that aims to resolve the limitations of QR codes.
The location-based technology connects consumers with brands via a four digit code rather than a barcode that requires scanning.
“Instead of chasing a bus down the street holding up your phone to a QR code, you can simply enter the four digits you see by typing them in. If you forget the four digits, BOXTCODE will help you find it. And our interface will also scan QR codes," says Alan Nicholas of digital agency Ngage, which has partnered with Australian-based Boxtcode to bring the technology to New Zealand.
Using the Boxtcode iPhone or Android app interface, consumers enter a brand's promotional code, which can then deliver a coupon or offer straight to their phone or launch a specific mobile site.
“A consumer in Wellington can enter the same code as a consumer in Christchurch or Auckland. They’ve each seen the same code on a national ad or promotion, but will each be taken to the content most geographically relevant to them. This enables an incredibly targeted local promotion within a national campaign."
Boxtcode also provides ROI metrics for tracking campaign success across media platforms, be it print, TV, radio or billboards.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.