A new initiative is launching today with the aim of encouraging more Kiwis to use solar systems in their homes – while solar power has largely been sidelined as a bit of a hippie niche, it doesn't get much more mainstream than the red sheds.
SolarCity is teaming up with The Warehouse and Kiwibank to break down
the initial financial barriers that stop many Kiwis from switching to
more sustainable energy sources.
The campaign aims to install 27,000 solar power systems across the country – a move that will reduce carbon dioxide emissions by the same amount as taking 4,000 cars off the road.
SolarCity systems will be showcased in six Warehouse stores every weekend, starting today and eventually reaching 42 stores. The Warehouse will offer a $250 voucher for every system sold, and Kiwibank will knock a further $2,000 off the price of each system installed.
SolarCity chief executive Andrew Booth says minimising the initial financial burden of installing solar power is important for many Kiwis.
“Research shows that people want solar, but the upfront cost is the most common barrier,” he says.
“Once the system is paid off, it will generate free power for decades.”
The campaign will kick off at the Albany, Sylvia Park, Manukau, Pakuranga, Westgate and Pukekohe Warehouse stores this weekend.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.