Steph Pearson from DraftFCB and PHDiQ’s Brendan Hewitt have been named winners of the first-ever Yahoo! New Zealand Digital Stars Awards, beating out 16 other young digital media whippersnappers and scoring an all expenses paid trip to Ad:Tech, one of Australia’s most prestigious marketing and advertising conferences.
The competition was open to digital media planners and buyers who had been working at a New Zealand media agency for less than seven years, narrowed down to five finalists who each submitted an article on the future of digital and how it would shape the advertising industry.
Entries were judged by a panel including Idealog editor Hazel Phillips, Hyperfactory cofounder, Derek Handley and James Fleet, general manager of Australian online comparison website CaptainCompare.com.
Judges said both winners displayed a good understanding of where digital advertising is heading and how the many and varied online consumer touchpoints will enable advertisers to amplify brand experiences.
“Digital Stars is an opportunity to recognise those up and coming individuals who are at the forefront of digital media and we’d like to congratulate Steph and Brendan for proving themselves to be worthy winners,” says Yahoo! New Zealand sales director, Louis Niven.
“The response we’ve had to the competition this year is encouraging and demonstrates that our young media planners and buyers have a real passion for the industry and an appetite to engage. This is fundamental in ensuring that New Zealand agencies keep apace with the constantly changing digital landscape and challenge themselves to understand the latest trends and innovations in the digital space."