Powerade issues Olympic challenge

Powerade ChallengeThink you have what it takes to take on some of our top athletes?

The Powerade Challenge, on now until the end of July when the London Olympics kick off, dares punters to tackle an interactive running course in either Auckland (9km) or Wellington (8km).

An online leaderboard shows rankings, including benchmarks set by Kiwi Olympians – gold medallists Hamish Carter (triathlon), bronze medallists Nathan Twaddle (rowing) and swimming champion Moss Burmester were the first to run the course this month. 

Special RFID interactive wristbands log runner times and running names are displayed on a giant digital billboard. 

It's an eight week multimedia marketing campaign extravanganza that Powerade says combines all of the elements that have established it as a sports drink: performance, competitive edge and innovation.

“Powerade has been fuelling Kiwi sportspeople for years and one of the things we’ve learned during that time is that New Zealanders love a bit of healthy competition. More than 2,000 people registered in the first Powerade Challenge. Wwe’re hoping to exceed that number in 2012,” said Paul Fitzgerald, general manager Coca-Cola Oceania.

“Coca-Cola is a longstanding partner of the Olympic Games, so we’re excited about bringing a little bit of the London 2012 Olympic Games competitive spirit to New Zealand with the Powerade Challenge.”

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