(Taschen, 2012/distributed by New Holland) $120
Subtitled ‘the best advertising and design in the world’, this Taschen volume could be right on the button.
Tickling the fancy of lingophiles the world over, it comes in English, French and German, and is stacked full of ideas you wish you’d thought of.
Judges include local names such as M&C Saatchi creative head Dave King and Publicis Mojo’s Craig Davis. (Not to be confused with Craig David, who did not partake in the production of this volume.)
Some of the highlights? Old Spice’s latest ads (“Smell like a man, man”) make an appearance (actually, several appearances), alongside local agency Colenso BBDO’s Yellow Chocolate its charity ads for Amnesty International.
Sometimes shocking, occasionally in odd taste, but always creative, if it’s cool, it’s in here.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.