Telecom holds around half of the total residential ISP market, but it's looking to increase that, sweeten the deal its for existing customers and get more people streaming by doubling the amount of data for all Total Home broadband packages for no extra charge (Ed: In fact, just the other day a nice Telecom rep came knocking at my door offering TRIPLE data on Total Home).
And, as the new ‘Why Not?’ campaign from Saatchi & Saatchi shows, that means you can download and share to your heart’s content.
One of the two ads, the first from Saatchi & Saatchi’s new creative directors Guy Roberts and Corey Chalmers, features what could just be the fastest line-spitting seen since Busta Rhymes was cool.
And, to show that “you can watch more of what you love online, at no extra cost”, it’s also created an online time waster called the double data wheel, which offers punters a collection of YouTube videos.
Telecom has been fairly quiet on the advertising front since the big, rosy You Know What and has largely been focusing on the mobile market, the promotion of its new plans and handsets and, more recently, the soon to arrive 4G network.
But as telcos duke it out for new customers with increasingly generous deals, Telecom has some work to do: it lost ground in share of the mobile market last year (42 percent to 38 percent), while 2degrees claimed 14 percent share, up from eight percent the year before, and Vodafone stayed put on 48 percent.
This story originally appeared on StopPress.
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