Quakes and beer rule at PRINZ awards

Beer, porn and students emerged the supreme winners at the annual PRINZ awards over the weekend in the form of the the Student Volunteer Army and the WilliamsWarn (the best beer porn you’ll see all day).

Alexandra Speedy and Bill Rundle - Porter Novelli, WilliamsWarn

Porter Novelli’s launch of the WilliamsWarn personal brewing system (Studio Alexander recently snagged a Graphis award for the design and brand work) was also named joint winner alongside Convergence and Social Innovation’s Student Volunteer Army communications work after the February 22 Canterbury earthquake in the Special Project or Event category .

The projects were implemented by Alexandra Speedy and Bill Rundle of Porter Novelli (for WilliamsWarn, pictured) and Daniel O’Regan of Convergence & Louis Brown of Social Innovation (for the Student Volunteer Army).

PRINZ president Jane Dodd said the projects were excellent examples of best practice work, undertaken on relatively low budgets and both drawing heavily on social media.

“While very different, both delivered outstanding results, were well-planned and executed and are great examples of leading edge work in the public relations sector.”

Judges said the launch of WilliamsWarn was all about creative event management, a strong focus on target audiences and clever social media strategy. 

"The campaign had an edginess that achieved remarkable cut-through.”

The Student Volunteer Army campaign, meanwhile “captured the public’s imagination and support.  Working in a crisis situation with limited resources and budget, the Student Volunteer Army’s organisers achieved outstanding results by leveraging community empathy through clever mass media targeting and social media savvy".

Full list of winners:

Paul Dryden Tertiary Award

Scott McKee, Jo Greggains, Randy Manickavasagar, Emma Bryant and Adam Winship from AUT – Outside the Square, for The Oldest Catwalk Models in the World

Government or Quasi Government Public Relations

Helen Cook from NZ Transport Agency for the project, Victoria Park Tunnel: how we turned complainants into champions

Not for Profit Public Relations

Jacquie Walters, Jeanette Colman, John MacDonald & Stacey Doornenbal from the University of Canterbury for University of Canterbury Quake Response 2011

 Sustained Public Relations

Fleur Postill from Haystac for, SEEK New Zealand

 Special Event or Project – joint winners

Bill Rundle & Alexandra Speedy from Porter Novelli for the project, WilliamsWarn – The best beer porn you’ll see all day


Daniel O’Regan from Convergence & Louis Brown from Social Innovation for the project, Student Volunteer Army

Marketing Public Relations – joint winners

Angela Spain & Kimberly Kastelan from DraftFCB for Launch of Electricity Authority “What’s My Number” campaign


Tiana Lyes, Jane Gilkison & Kathy Gieck from Acumen Republic & Luke Schepen from Countdown for Countdown Food Rescue – establishing an ongoing programme of charitable giving

2012 PRINZ Award Highly Commended Recipients

Corporate Public Relations

Peter Heath from TextWrite for ‘Good Guys or the Grinch? for TopEnergy

 Government or Quasi Government Public Relations

Jan McCarthy, Michael Flatman & Ray Tye from Christchurch City Council for ‘Central City Plan - Share an Idea’

Not for Profit Public Relations

Ann-Marie Johnson from Tourism Industry Association NZ for ‘Tourism Future 2011-14 - The Visitor Economy: Creating Wealth’

Special Event/Project

Christl McMillan, Margaret Horner & Simone Walker from Scion for ‘Science in the Park 2011’


Kate McEnaney, Matthew Vogts & Sue Hamilton from Spark PR & Activate for ‘The Libra Design Project’

Marketing Public Relations
Kate McEnaney, Matthew Vogts & Sue Hamilton from Spark PR & Activate for ‘The Libra Design Project’

Internal Communications
Adrienne Schwartfeger & Katherine Trought from Environment Canterbury for ‘2011: New Faces New Spaces’

Limited Budget Public Relations

Clare England, Megan Green & Jess Miller from Network Communication for ‘ChildFund New Zealand Father’s Day – Family Ties’

 The Sally Logan-Milne Young Practitioner Highly Commended recipient was Frances Wills from Spark PR & Activate

Around 30 PRINZ fellows acted as judges across the categories, evaluating 60 entries in total, with 17 awarded finalist status.

Earlier in the evening, six new PRINZ fellows were also inducted:

•    Dr Graeme Sterne, Manukau Institute of Technology
•    Tracey Bridges, Senate Communication Counsel
•    Paul Hemsley, PHPR
•    Donna Baker, Ministry of Science and Innovation
•    Brenda Saunders, Trio Communications
•    Dr Margalit Toledano, University of Waikato

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