Danone has joined the likes of Xerox, Adidas, Kraft, Nestle and Unilever in resolving to boycott Asia Pulp and Paper (APP), an international conglomerate accused of being involved with illegal logging in Indonesia.
APP, which also owns New Zealand-based company Cottonsoft, has been the target of claims by numerous groups it is wiping out the habitat of the endangered Sumatran tiger.
A Greenpeace investigation uncovered evidence that ramin trees, critical to the Sumatran tigers’ survival, were logged and sent to APP paper mills.
And now companies are promising to stop sourcing from APP until it is confirmed that the illegal logging has ceased.
Danone also states that it will develop a “zero deforestation” policy, reaching out to suppliers requesting that they stop purchasing paper from APP and that they audit their inventory to ensure no protected wood species are used in their products.
APP denies wrongdoing and says no system can be 100 percent failsafe.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).