In Fast Company, Robert Fabricant offers some thoughts on how Kickstarter should evolve.
It may seem like we have entered a golden era of product design, in which the world’s most valuable company has built its entire business on a dozen consumer products while heightening our appreciation of the subtleties of industrial design immeasurably.
So why do I get a pervasive feeling of doom and gloom when I hang out with my product design pals? Maybe it's because all of the action has moved to software and apps. There is a real startup frenzy out there with designers playing a meaningful role this time around. Yet it is still damn hard to get a VC to go along with any startup involving hardware unless you have already locked in distribution with Best Buy or Walmart.
When will hardware hit the masses, with MakerBots and 3D printers on our desktops? The answer is pretty unclear. But in the meantime, you’ve got to love Kickstarter for creating a marketplace (or at least the impression of one), where the hardware plays can rise to the top.
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