Westpac's Richie McCaw campaign culminates in Asia-Pacific win

Westpac's Richie McCaw campaign culminates in Asia-Pacific win

Westpac’s Richie McCaw Chopper Challenge picked up Campaign of the Year last week at the Asia-Pacific PR Awards in Hong Kong, with the bank the only Kiwi organisation shortlisted.

Westpac media relations teamIts inhouse media relations team was short-listed in two categories – Corporate Social Responsibility (which it won) and Best Use of Digital.

All up, Westpac was pitted against 320 entries from agencies and corporates across Australia, Asia, the sub-continent and Pacific rim.

The Richie McCaw Chopper Challenge was run to raise awareness for the annual Westpac Chopper Appeal, won the Corporate Social Responsibility category and was the overall supreme award winner for 2011 Campaign of the Year.

The All Black challenged New Zealand schools to raise money for their local rescue chopper last May and the school that racked up the most in donations won a visit from McCaw himself.

“Westpac’s media team made up of Chris Mirams, Haley Lynch and Luke Parker, were up against some of the largest PR agencies in the world and yet they put this all together in house, with good old fashioned kiwi ‘can-do’ attitude," said director of corporate affairs Sue Foley.

See the full list of winners here.