Close goes to market goes to market
"See your wedding through their eyes." That's the slogan used by, winner of the recent Wellington Startup Weekend, which has just launched after three months of R&D work.

"See your wedding through their eyes." That's the slogan used by, winner of the recent Wellington Startup Weekend, which has just gone public after three months of R&D work. 

The app lets guests snap their own photos at a wedding, which can then be played on a live slideshow, or shared with friends and family who aren't physically at the event via a livestream.

So far it has been used at six different events, including one in the US. Cofounder Nick Malcolm (pictured) says they've had 170 signups and processed nearly 400 photos to date.

"A lot of me wanted to delay the launch, get all my ducks in a row first. But I'm glad we didn't," Malcolm says.

It hasn't all been smooth sailing; at their first major event the uSnap-ers found that horizontal photos were appearing in portrait format on the live slideshow. Malcolm spent the day manually downloading, rotating and reuploading images to make the entire process run smoothly – the guests none the wiser.

The idea behind apparently hit fellow cofounder Owen Evans whilst he was in the bath. For now, they're all juggling full-time jobs (Malcolm is a developer at Southgate Labs, while Evans and lead designer Brock Abernethy both work at Xero) with the budding venture, bootstrapping everything along the way. is targeting bridal parties for now at a price of $199 per event and Malcolm says they're currently testing their pricing model.

"We're starting A/B testing to see which price points and value propositions work best.T his also leads to our next steps, which really are market validation and trying to find where we sit in the market.

"We're looking into having someone on the ground in our key market – the US – so we can build our presence over there.We have a common problem – we're confident we have a great app, we just need to find out how to sell it effectively!"

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