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Meet NZ's most valuable brands

Meet NZ's most valuable brands
Some of our biggest brands are also our most valuable, with Brand Finance naming Telecom, National Bank and Air New Zealand as New Zealand's top three most-valued brands.

Some of our biggest brands are also our most valuable, with Brand Finance naming Telecom, National Bank and Air New Zealand as New Zealand's top three most-valued brands.

 Fisher & Paykel, with a AA+ brand rating, is the strongest brand owned by a company listed in New Zealand.

And our banks are faring well, with ASB, BNZ and the National Bank all placing in the world's top 500 banking names (with a combined brand value of $1.2 billion).

The Brand Finance Global 500 is published annually and incorporates data from all listed companies internationally. Each brand is accorded a brand rating (a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set as well) and a brand value, a summary measure of the financial strength of the brand.

With a value of US$70.6 billion, Apple has become the world’s most valuable brand – dwarfing Google, which has a value of US$47.5 billion.
 
“The extraordinary growth of the Apple brand reflects its fusion of technical innovation and design to become a lifestyle rather than a functional brand. Apple has matured from being a quirky brand to one that is regarded as a ‘must have’ for both personal and corporate users," says Tim Heberden, Australian managing director of Brand Finance.

Technology has become the most valuable sector, with 49 brands making a showing. The top five was rounded out by Microsoft, IBM and Amazon.

Brand Finance’s study also suggests our appetite for luxury brands hasn't waned. Louis Vuitton, with a value of US$4.9 billion, is the winner in the soaring fashion category, followed by Hermès and Polo Ralph Lauren.

Tiffany & Co, Christian Dior and Burberry have made the Global 500 for the first time, and Prada and Coach have returned.

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