Google reimagines classic ads for the modern web

Google reimagines classic ads for the modern web

This year, digital advertising turns 18, and it's come a long way since the blinking banner ads of the early web.

Google is a huge part of that today, of course, so it's not surprising that the company has taken it upon itself to remix four iconic ad campaigns from the 1960s and 70s from Alka-Seltzer, Avis, Coca-Cola and Volvo.

It corralled the legends who made the original ads to come out of retirement to rethink their original brief, this time, using the full range of technological tools at their disposal – the Coke ad, for example, enables users to actually ‘buy the world a Coke’ from their computer or phone, and connect with someone on the other side of the world. Users can select a location, attach a personal video or text message, and then watch as the Coke is delivered to a specially-designed vending machine on the other side of the world. The receivers at the machine can then send a thank you message back to the sender, right from the vending machine.

Head on over to Project Re: Brief to see more, although only two are up so far, and click here for behind-the-scenes stuff.

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).