Wellington's Go Vocab, a language learning business that's barely a year old, has taken out the inaugural BNZ Startup Alley competition at Webstock.
The company successfully pitched its business plan to a panel of judges in front of a live audience at Webstock to win the top prize.
And it's nabbed a prize pack that includes $10,000 cash and return flights for two to that hotbed of tech entrepreneurship, San Francisco.
Go Vocab prevailed among a field of six finalists in a live Dragon's Den-style event, impressing judges including TradeMe founder Sam Morgan, co-founder of Sonar6 John Holt, and MetaFilter founder Matt Haughey.
Judge Harry Ferreira of BNZ believes Go Vocab has the ideal mix of passion, drive, creativity and business nous.
"Go Vocab really stood out during the live pitch process. They demonstrated that their start-up has clear direction and purpose as well as the right product and strategy to take their business to the next level."
Go Vocab was founded by Michael Dowse, stemming from an app idea he pitched for an Apple scholarship back in 2010, and has since gone on to acquire funding from Southgate Labs.
It has more than 7000 registered students and hundreds of teachers across schools not just in New Zealand but as far afield as Canada and SIngapore.
Pick up a copy of our new issue on Monday to read all about these sharp young minds (story by yours truly).
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