BurgerFuel is well and truly on a Middle East roll – the fast food chain is set to roll out stores in Qatar in conjunction with the Al Siddiqi Group (SIG), which has interests in both the retail and hospitality sectors.
BurgerFuel recently opened its first store in Iraq. More stores in Dubai, Egypt and Saudi Arabia are currently under construction.
BurgerFuel’s chief of international markets, Dubai-based Chris Mason, said Qatar was a significant market for the company.
"It's developing quickly and further substantial expansion is under way over the next decade in preparation for the upcoming FIFA World Cup."
According to BurgerFuel Worldwide chief Josef Roberts, the deal represents a "strategic alliance with a strong and reputable Qatar-based organisation”.
“Our strategy of finding key entrepreneurial partners who are both financially strong and passionate about BurgerFuel in each country ensures that our future growth will be both rapid and sustainable.”
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.