Tourism Australia has released a list of 100 'must-do' activities to mark Australia Day in New Zealand, in a bid to get Kiwis enthused about crossing the Tasman on their next holiday.
Experiences shared by Kiwi experts include jungle surfing in the Daintree Rainforest, Bay of Fires Walking in Tasmania, teeing off on the longest golf course in the world and getting lost in Melbourne’s laneways.
Throughout the campaign, led by OMD, Kiwis will get the opportunity to vote for their favourite experience and have a shot at winning one of four Australian holidays worth $10,000.
The final list of top picks as voted by New Zealanders will be revealed at the beginning of March.
“Australia has long been a favourite holiday destination for New Zealanders and we really wanted to challenge Kiwis to delve a little deeper into Australia, uncover hidden gems, places, people and experiences that they may not have known about or considered yet," said Tourism Australia general manager New Zealand Jenny Aitken.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.