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Icebreaker takes on Manhattan's Meatpacking crowd

Icebreaker takes on Manhattan's Meatpacking crowd
Icebreaker, the New Zealand company behind the merino wool movement, today revealed plans to open its second store in New York City.

Icebreaker, the New Zealand company behind the merino wool movement, today revealed plans to open its second store in New York City.

The store, due to open its doors on January 23 in Manhattan's western Meatpacking district, will feature Icebreakers’s complete outdoor and city collections, all made from wool collected from merino sheep in New Zealand.

Icebreaker chief executive Jeremy Moon founded the company from his bedroom when he was just 24.

Moon said he was excited about the firm's latest venture and believes Icebreaker products will resonate with Manhattanites.

“The Meatpacking District is a chic and exciting neighbourhood with fantastic energy,” said Moon.

“Icebreaker is perfect for active New Yorkers who value stylish, high performance apparel. It has something for everyone – from runners, cyclists and other fitness enthusiasts looking for a natural alternative to synthetics, to Meatpacking District shoppers with an eye for new and beautiful apparel.”

Merino is the darling of wool because it’s odour and heat-resistant, easy to care for and sun-safe. Merino is also ideal for travel because it can be worn for days or weeks without needing to be washed.

Other US Icebreaker stores are located in Oregon, where the US headquarters are located, and San Francisco.

There are also multiple Canadian stores in Vancouver, Montreal and British Columbia.

Photos: Ty Cole

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