Colenso crowned best direct agency with the best ECD

Colenso BBDO Auckland has been picked as the fifth best agency in the world, as well as best direct agency with the best ECD.

Colenso BBDO Auckland has been picked as the fifth best agency in the world on this year's Big Won list by Directory.

The rankings were compiled from some 6,000 awards won by 4,000-plus campaigns on behalf of nearly 2,500 clients by 1,300 agencies in 2011.

The next best Kiwi agency was Draft FCB in 21st place followed by DDB in 34th place.

BBDO New York topped the list, and in fact BBDO was the top network, occupying five spots on the top 10 list across various global branches.

Colenso BBDO was also named the world's best direct agency, with DraftFCB hot on its heels as the runnerup. Colenso's Nick Worthington (pictured) was crowned best executive creative director, and James Hurman the second-best planner.

DraftFCB's The Journal campaign was named second-best direct campaign.

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