Love them or hate them, daily deal sites are booming in the leadup to Christmas.
1-day's November sales figures have increased by 30 percent compared with last year, while GrabOne's sales are up 326 percent or $6 million for the same period.
TreatMe wouldn't reveal figures, but head James MacAvoy said it has sold more than 440,000 deal vouchers since its launch in March.
Going into Christmas, both TreatMe and GrabOne have reported an increase in demand for meat hampers, accommodation and pampering package vouchers.
They attribute their success during the recession to people stretching their budgets further with savings made on daily deals.
According to the April Nielsen Online Retail Report, two-thirds of Kiwis online receive emails from daily deal sites.
1-day group sales and marketing manager, Race Louden, attributes this to the cost-effective nature of the sites.
“Research and anecdotal evidence shows that New Zealand households are making a conscious effort to reduce their debt levels at the moment. As a result, they are looking for fun, unique presents that aren't going to cost the earth.”
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).