Standout film demonstrates the power of the ethical shopping dollar

Standout film demonstrates the power of the ethical shopping dollar

A Dunedin couple who started an ethical boutique after creating a short film about sustainability have been named the supreme winners of the Outlook for Someday film challenge.

Susan and Andrew Wardell's Shopping for Our Future mixes archival and present-day footage to make a clear and compelling request that we make ethical shopping choices, which it compares to voting choices. Much like voting for a government that promotes fairness and equality, it posits that people should forego mass-produced products for fair trade items or buy secondhand goods. 

"This film creatively uses a delightful old newsreel style to convey contemporary issues in a compelling way. It goes right to the heart of consumerism, offering us attractive alternatives which are beneficial to the local economy, society and environment," says business journalist Rod Oram.

Stephen Knapp, Fairtrade Australia New Zealand chief executive, called the film "quirky and engaging", with the important message that power lies with individuals.

Director Susan decided to continue to promote ethical shopping choices by opening the Cuckoo’s Nest, which stocks only fair trade, secondhand and locally-produced clothing.

The challenge, sponsored by Tangible Media, called on entrants to interpret the concept of sustainability. 

The award was presented at the Someday Awards red-carpet ceremony at Aotea Centre in Auckland City last night along with 19 other winning films, where attendees included Outrageous Fortune's Robyn Malcolm.

The films will be broadcast over the next week on TVNZ 7 from Monday onwards at 6.30pm.

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