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Jade predicts millions in new Australian sales

Jade predicts millions in new Australian sales
Jade Software, New Zealand’s largest software company, has partnered with Australian financial services company ClearView Wealth via its mobile platform company JOOB.

Jade Software, New Zealand’s largest software company, has partnered with Australian financial services company ClearView Wealth via its mobile platform company JOOB.

JOOB’s platform is a new generation development tool for the Microsoft.Net environment, and its app and web portal will give ClearView’s financial planners easy access to their account and contact details in order to sell life insurance over the web, while clients will be able to assess their investment portfolios online.

Jade Software managing director Craig Richardson said JOOB’s advantage lay in its flexibility.

He said there were big opportunities to create new services targeted around the customer.

“The focus on modernisation and mobilisation is the reason companies like ClearView are turning to JOOB for their technology solutions.”

Jade is forecasting $2 million to $3m of new Australian sales from the JOOB mobile-based product for 2012.

The company has more than 3000 customers in more than 80 countries and mobile integration services are expected to grow to be 10 to 20 percent of Jade’s revenue.

New Zealand's scale has often been seen as a barrier to global success, but scale is now being utilised by high-tech companies like Jade who are assessing the need for specific problem-solving software and deploying it quickly.

“We have speed and agility. What is more important is the philosophy of how technology can solve problems. Often, this kind of problem-solving is not consistent with a multinational’s way of doing things.”

In the immediate future Richardson says JOOB’s plan is to increase its business pipeline in Australia where demand is highest.

New Zealand’s high-tech exports now total more than $5 billion and make up our third-largest export market. Australia is the key market, with revenues growing by 10 percent in the last year.

JOOB’s mobile platform was a finalist in the 2011 Microsoft TechEd North America awards for strategic importance to market, competitive advantage and value for customers.

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