A bit of Monday morning inspiration for you by way of the late Ray Anderson, a self professed “recovering plunderer”. In this 2009 presentation, Anderson discusses how Paul Hawken’s book, The Ecology of Commerce, provided the sustainability wake up call he and his company Interface needed. By going against the dominant "take, make, waste" industrial system, Interface went onto to reduce its net greenhouse gas emissions by 82 percent in 12 years. In the same time period sales increased by two-thirds and profits doubled.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.