Homegrown flight beverage 1Above has partnered up with airport giant OTG Management to enter JFK and La Guardia in New York.
The deal will expose the brand to approximately 9.6 million passengers a year once stocked in 10 stores across the two terminals, according to the company.
Conceived, designed, developed and bottled in New Zealand, 1Above is specifically formulated to combat the impact of jetlag – its principal ingredient is a patented polyphenol extract (not unlike those found in red wine) that clinical studies have shown to support circulation, along with a range of hydrolytes for hydration and B and C vitamins.
1Above founder Roger Boyd said the company is now looking to hire staff to oversee the US side of the business.
He said Kiwi innovation was in hot demand around the world.
“This is definitely a foot in the door for us in terms of breaking into the American market,” said Boyd.
“New York is our proving ground. We’ve found one of the world’s most innovative retail players in airports and we’re all set for take-off."
The company's partners have business in Chicago, Orlando, Philadelphia and Washington and are developing more markets all the time, so there are more opportunities there for 1Above, he said.
OTG Management is an award-winning airport food and beverage operator with more than 135 restaurants and eateries in nine airports and is the second-largest privately-held airport food operator in the US.
Its chief executive Rick Blatstein said the company was always looking to bring products to market that offer something different to travelers.
"1Above is a remarkably refreshing beverage that offers customers a pure source of hydration to replenish essential nutrients while travelling."
After four years in research and development, 1Above was launched through its own kiosk at Auckland International Airport in December 2010.
1Above was recently awarded the bronze award in the ‘Functional Beverages Category’ at the Pentawards, the only worldwide competition exclusively devoted to packaging design.
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